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BMW E90
Dealer Product Launch

Project Information

Client:

Media Loft for BMW USA

Location:

Miami Beach, USA

Date Of Project:

April 20-30, 2005

Duration Of Project:

Feb-Apr 2005

Equipment

  • 2,300sqm of custom designed tensile fabric structure
  • Cable system was engineered to enable the SaddleSpans™ to be connected at the peaks to form a "flower" design, without using a fabric joiner
  • 500sqm of back of house tents
  • Custom anchorage system for venue ground conditions

Services

  • Site Survey and preparation of engineering drawings
  • Delivering a powerfully aesthetic and high quality solution to meet a conceptual idea
  • Installing on a public beach, seriously limiting the installation time, key coordination and organization a must to have met the tight timelines.
  • Managed public safety during install
  • Immense challenges overcome to securely anchor the structure in the sand and to withstand the large wind loads coming off the Atlantic Ocean.
  • Successfully prepared application for local licenses and permits from the local authority, City of Miami beach
  • Efficient removal of structure to leave no footprint on the local environment given its public status.

Team

Consultation Lead:

Suzanne Warner​

Chief Engineer and Designer:

Gery Warner, P. Eng

Installation Coordinator:

Riyaz Ali and Gery Warner, P. Eng


Suzanne Warner
Suzanne Warner

5 tents in 1 - sunshelter, stage cover, event tent and expandable tenthall.
SaddleSpan® Tents
brand-saddlespan
#e13232

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